Crowdfunding is one of the most talked-about sources of alternative lending for entrepreneurs and businesspersons. It has some major advantages over securing bank loans; primarily, the fact that you don’t have to worry about monthly payments while trying to grow your business.

However, given the nature of crowdfunding, it can be difficult to successfully enact it during the COVID-19 pandemic of late. With the resources and advice in this article, however, you can get a leg up on the competition by launching a campaign.

Take the Time to Fuel Your Outreach Program

Because of the pandemic, it turns out that there are many more people in the online space than usual; this means that your press releases, blog posting, and social networking have a chance to make even more of an impact. Ramp up these efforts; if you’ve been guest posting for influencer websites, double the rate to reach twice as many as usual.

Communities Fuel Crowdfunding

There’s no better time to focus on your preexisting community. The top crowdfunding sites for this are almost certainly Indiegogo and Kickstarter; if you haven’t already, then you should seriously enact campaigns on them now. Maintain this engagement with regular updates to the network; keep them short and sweet so that they can take most of it in at a glance when they check their phones. Don’t ignore the power of discounts on your services or products!

Contact Your Suppliers and Shippers

All this means, basically, is to keep the lines of communication open and use them more during this pandemic and the immediate aftermath. This way, you’ll be the first (well, second actually) to know if there are shipping delays or product recalls, etc. Then, you can apprise your crowdfunding community on Kickstarter or Indiegogo of any new developments.

Basically, the pandemic is not a time to slow down your efforts; if anything, it’s time to ramp them up – most of your competition will be taking a breather; now is the time for your crowdfunding campaign to take the extra steps necessary to outshine them.